Upper saddle river, nj: prentice hall.

Content Introduction
­­­­­­­­­­­­Learning Outcomes
1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

Reading
Required
Chapter 6. Strategy Formation: Situation Analysis and Business Strategy
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended
Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948. http://www.jstor.org/stable/2630633
Test your knowledge

Question 1
How can value-chain analysis help identify a company’s strengths and weaknesses?

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